Finding a Great Copywriter
If you wish to earn money on the internet, you are going to need a web site. If you want that web site to help you bring in funds, it has to be very well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your web site. A good copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Of course, not all copywriters are great. Some are just gifted. Some simply wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Read on to find out how you will be able to tell the difference.
Does the copywriter have his or her own site? Any copywriter that wishes to write web copy should have a web site that houses their bio, their resume, several samples and whatever else they feel the need to share. If the writer doesn't have a site, how can they claim to be able to help you with the one you are putting up? Take note of the copy used on this web site also. If there are a lot of mistakes, this is not a good sign.
How favorably do you react as you are reading the copywriter's own copy? This involves more than simply finding grammar and spelling mistakes. Does the copy make you have any type of emotional response? Does the copy move you to like the copywriter? Does it make you want to follow up and discover more about the copywriter? Does it make you feel like you must hire the writer instantly? Does the copy make you want to run for the hills? Does the copy push you to be angry? These are all crucial reactions and you need to pay attention to them.
Carry out a little more inquiry on the writer. Search for reviews for the copywriter on independent sites and online discussion boards. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be good. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These pstings merit attention. You must also request the copywriter to provide you one or two references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is important to actually read any samples provided to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a field. When the you can try this out writing reads like it was copied from Wikipedia or is particularly vague, you better find another copywriter.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.